Smile ContestBack
A perfect smile reflects a person's self-esteem and personality. IDA spearheads the cause of oral health via the Smile Contest which is organised mainly at schools. The Smile Contest aims to highlight the important aspects of oral hygiene and the salient features of preventive dentistry in its efforts to change the outlook of the common man towards dentistry and oral healthcare. It creates awareness that simple dental care habits, such as brushing and flossing results in a perfect smile.