IDA Collaborations

The drive for behavioural change and inculcate good oral habits and night brushing in children, a project named ‘Live. Learn. Laugh.’ was unveiled in December 2006, the project is supported by Unilever’s Pepsodent brand. Low-income families received oral health education on importance of `tooth-brushing day & night’ and free dental screenings as many do not have access to dentist on a regular basis.

The programme was started in villages of Chhatisgarh, Madhya Pradesh and Tamil Nadu here low-income families received oral health education on importance of `tooth-brushing’ and free dental screenings was given. `Brush day & night’ campaign focuses on twice brushing and ultimately contribute to healthy teeth and mouths. Free samples of toothpastes and tooth brushes were given by Pepsodent, oral health cards and stickers were distributed.

Puppets were used to educate children and their parents about the importance of a healthy mouth. Simple skit and song along with audio-visual presentations have a lasting impression on the young minds and thus provide better results.

In India, most people believe that brushing in the morning is enough. But, germs build-up during day which leads to decay if the teeth have not been brushed at night. Therefore, the importance of brushing at night is highlighted among children.