About Us

Oral Health is vital for overall quality of life. National Oral Health Programme (NOHP) was undertaken to improve oral health because oral health is the basic expectation of all Indians. Oral health is the most basic human needs. NOHP assess needs, monitors outcomes, decreases disparities, improves access to care and ultimately improves oral health.

This programme crystallizes IDA’s aim for optimal oral health by 2020. NOHP addresses the ‘silent epidemic of oral diseases, via the following initiatives:-

National Oral Health Programme

IDA offers a unique oral programme by offering check-ups or preventive care by introducing different cards under National Oral Health Programme are :

• Child Oral Health Card – Check-ups for cavity or gum disease are conducted for the card-holder. Post examination, children are divided into three categories of mild, moderate and high risk. Parents are alerted\ advised to bring the child for further treatment at IDA's approved dentist.


• Family Oral Health Card – Addresses all the unique and special oral health needs of the total family from babies to adults. The card holder with free- dental check -up can take the family on a healthy and safe lifestyle trip beginning with good oral health.


• Corporate Oral Health Card – Ensures convenient access to the best and most cost- effective oral health check-up. Check-up of oral health alerts the individual about  health complications like cardio vascular disease, diabetes, stroke, Alzheimer etc which reflect in the mouth.


• Platinum Oral Health Card – Targeted at oral check-ups for elders, as we age salivary flow decreases which results in tooth decay and difficulty in eating, speaking and swallowing --- thereby affecting general health and quality of life. Oral check-ups maintain “Teeth are for life”.


• Special Previlege Card – Holders can avail oral check-ups for disabled and mentally retarded people. They are more prone to tooth decay or gum diseases and are at a higher risk. They need special care as oral health awareness is low and lack coordination of body.


• Muskaan – Cards can be used by rural Indian for check-ups which are vital in the rural areas because dentist to population ratio is dismally low with less than 2% dentists being available for 72% of rural population. This card introduces preventive, interceptive, curative and educational oral health care.

As a card holder you can avail the following:

• Online oral status.
• Cost effective check-ups .
• Dental counseling for all oral health problem.
• Individuals can contact our IDA dentist for any oral health problems.
• Treatment results in optimal oral care.

All India Dental Wellness Initiative
All India Dental Wellness Initiative aims at improving oral health and evolving an oral health index of the country by assessing the incidence and prevalence of dental and oral diseases, spreads awareness about oral health and remedial action by recommendations to the government for an oral health policy and its integration with the national health policy.

Muskaan - Rural Oral Health Programme

Introduces preventive, interceptive, curative and educational oral health care into the existing system by introducing mobile dental clinics (on- vans) to deliver care through free-dental camps in rural India. Dentist : Population ratio is at 2% : 72%. There is an acute shortage of equipment, material and other essential facilities. People lack oral health awareness, income, transportation and have no access to treatment. Large segments of the rural adult population are toothless and this necessitated Muskaan – Rural Oral Health Programme.  Anganwadi and health workers are trained and educated about various dental diseases through practical illustrations.

Oral Health Month

Oral Health Month (OHM) aims at raising public awareness about oral hygiene and resolving important issues such as tooth decay and cavities, plaque, tartar, bruxium, gum disease, wisdom teeth issues, dry mouth and bad breath.  This was initiated in 2004, by the Indian Dental Association and Colgate.

Mumbai Smiles

Mumbai Smiles is an initiative in partnership with Wrigley’s Orbit, to offer free dental check-ups and educate families to ensure good overall health. IDA also made Mumbai proud under Mumbai Smiles by breaking the Guinness World Record by conducting the largest number of dental check-ups in 24 hours.

Brush Up Challenge

Brush Up Challenge campaign was started as many Indians are not aware of the right technique to brush.  An IDA and Colgate-Palmolive (India) Ltd initiative under which in October 2007, a record number of 177,003 people brushed their teeth simultaneously at 380 locations across India, in one day, at one time. Thereby successfully creating a Guinness World Record in India for ‘most people brushing their teeth (multiple venue)’.

Smile Contest

IDA spearheads the cause of oral health via Smile Contest to create an environment towards oral health care and reiterate our social commitment to serve the community by diffusing the knowledge of complete oral healthcare to the masses. Smile Contest aims to highlight the important aspects of oral hygiene and preventive dentistry for a perfect smile.

Live Learn. Laugh. Programme

Live. Learn. Laugh. programme was unveiled in 2006, as a drive for behavioral change and inculcate good oral habits and night brushing in children. Low-income families received oral health education on importance of `tooth-brushing day and night’. Free dental screenings are carried out. The project is supported by the Federation Dentaire Internationale (FDI), Unilever’s Pepsodent brand and IDA.

School Dental Programme

IDA's School Dental Programme imparts awareness about good oral habits at school targeted at children in the age-groups between 9 to 14 years. The focus is on inculcating proper oral health behavior. We offer free dental check-ups, distribution of samples of toothpaste and toothbrushes as well as educational leaflets and posters.

Teachers Training Programme

Training teachers is the most effective and practical solution for imparting oral health education because children obey teachers. Teachers here have an important role in promoting/improving the oral health of millions of school children, adolescents and adults by communicating information. The programme curriculum comprises of lectures, slide presentation, demonstration of correct brushing techniques, interactive sessions and distribution of informative booklets.

Parents Awareness Programme

Parents are a child's first teacher in life and play a significant role in maintaining overall oral health. We remind parents that their children learn good oral health habits by watching them or through supervised brushing. We impart oral health education by educating the parents via lecture and demonstration, audio visual presentations about oral health. We generate the knowledge that the child's oral health is linked to overall health.